about

About Kuub Video Agency

Kuub Video Agency is made up of two passionate filmmakers, Creative Director Michaël van Kraalingen and Director Kevin Kok.
What Kuub does is thinking of unique and effective ways to connect your target audience to your story. That's what we excel at.
In doing that no job is too big for us (or too small). From a television series to a television commercial to a aftermovie.
We've done it all and we'd love to join you on your story journey! 

Michaël van Kraalingen - Kuub Video Agency

Michaël van Kraalingen

Michaël is creative director and founder of Kuub. He studied writing and directing for film at the Utrecht University of Arts. On top of that he followed a 4 year long extra curriculum to become a Director of Photography. Kind of an annoying show-off, but if there’s one thing for certain it’s that he’s passionate about the art and craft of filmmaking.

Applying that craft is where it gets interesting. That’s why he loves to work with a wide range of brands and companies. Internalising their stories and externalising them as a creative concept for video or film is his forte. In that process he never loses sight of what core message of the brand or company is.

Kuub is definitely his baby. In filmmaking collaboration is key and with Kuub the opportunities for collaboration skyrocket. Every company walks in with their own unique story. Being able to collaborate with different companies with different stories is an absolute gift to him.

His style is always optimistic and hopeful. He talks about honesty in productions a lot. The core message of any production should always anchor itself in some sort of truth. Doing this he has surprising ways to find tenderness in anyone’s story.

No matter if it’s a commercial, brand video or online content you’re after. He’ll give 100%.

Kevin Kok - Kuub Video Agency

Kevin Kok

Kevin graduated from the Utrecht School of the Arts as a director and writer with the film "From Mars and Venus". That film was selected for many international film festivals and also received a lot of media attention. Including the tv program Jinek.

He has made short films, videoclips and many (social) commercials for major brands such as Samsung, Heineken, Campina and Albert Heijn.

He enjoys directing people, from professional actors to "real" people and of course working with other talented filmmakers. He is certainly a team player.

He has a good sense of what the audience wants to see, but he never loses sight of what the customer wants to say. In the commercial world, it is extremely important to understand your target audience so that you can adapt it to a story they actually want to see.

In his free fictional work he is passionate about stories that remain underexposed in society. Often zoomed in on someone's inner conflicts. Although that sounds overly dramatic, he always tells his stories with a certain lightness.

But whatever happens, he makes sure that the story always comes first.