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Vastberaden is a CrossFit gym in Amsterdam with a very personal touch. The coaches are extremely passionate about what they do. And after doing my own try-out as research I actually signed up myself!

The challenge they faced was one of reputation. For a lot of people CrossFit is synonymous with big bulky men and extreme sports. To show potential new clients that’s absolute rubbish we made a portrait series of their members. These members were completely different from each other and only of them was a big bulky man (hihi).

DIRECTOR
Michaël van Kraalingen

CONCEPT
Kuub.

DOP
Michaël van Kraalingen

YEAR
2018

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